San West Inc. (OTCBB: SNWT) hit the wire with some extremely positive news this morning that has incited a run in the stock during pre-market trading. I strongly suggest that everybody takes a long, hard, long here.

“San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37%; Become Leaders in “Natural” Web Traffic”

Click Here to Read the Announcement:

San West Inc. (OTCBB: SNWT) is primed for a pop this morning on news that the emerging off-road superstore has drastically reduced online advertising spending (a 37% decrease) and also become a leader in natural web traffic. This stock is historically receptive to press and given the positive nature of today’s announcement, we’re expecting big things from SNWT this morning. With PPS already up to $.13 pre-market, things are certainly shaping up for a monster day.

Today’’s press release is very positive for a number of reasons:

Firstly, SNWT‘’s keyword marketing campaign announced last week is already a smashing success. Rather than spending to be ranked highly on various Internet search engines, management has taken matters into its own hands and optimized www.countyimports.com to rank highly on its own.

In addition to saving tons of dough – hence the 37% reduction in online ad spending and near 50% reduction in cost per click – it also allows San West to use free capital to advertise in other avenues including industry trade shows, television, radio, etc. This will also allow the company to go head-to-head with leading competitors in other business areas as it strives to gain market share and make www.countyimports.com the #1 off-road vehicle (ORV) dealer online.

The stock has closed at $.11 for the past 6 sessions and should be able to make a move higher today, so long as the market can wrap its brain around the implications of SNWT‘’s most recent announcement.

Shares of San West Inc. (OTCBB: SNWT) have retraced 4%  losses of the previous session  and continue to hoover around $.11 for the 5th straight day. Movement and liquidity in the stock,  coupled with the fact that San West continues to issue positive press, week after week, have me excited about the next 3 or 4 have in store with the 10K filing due out around the end of the month. SNWThas traded nearly 600,00 shares thus far today- 80% of yesterday’s total – with an hour and half left in the and activity appears to be heating up.

SNWT: 1-Yr. Chart

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After more than tripling in price since 1/28/09, San West Inc. (OTCBB: SNWT) has retraced nearly 38% from last Friday’s high print of $.21. SNWT closed today at $.125 and its gains made during last week’s run have been washed away over the past two trading sessions as investors took some nice profits off the table. In all of the excitement, its easy to lose track of the fact that PPS is still up more than 100% from its 52-week low of $.06, which was hit about 3 weeks ago. Despite all of the volatility exhibited by the stock, one thing is certain, SNWT historically reacts very well to press. That said, were hoping for a news release at some point this week to get things moving in the right direction again.

SNWT: 1 Month Chart

Despite the media’s frequent portrayal of the U.S. public as a bunch of fat and lazy slugs, a significant portion of the population is actually quite active. Americans spend more than $400 billion annually on outdoor recreation and nearly 90% of the population participates in said activities at least once per year. Off-road vehicles – or ORVs – account for nearly a quarter of outdoor recreation and participation levels have surged over the past decade.

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San West Inc. (OTCBB: SNWT) continued to break out after our Friday morning commentary, gaining 18% or $.02 on massive volume of nearly 2.4 million shares traded. The stock hit an intra-day high of $.139 and held tight above $.114, a level that we had identified as being key in a potential run. The long weekend has provided ample time for word about Friday’s run to spread and SNWT appears to be poised to continue its upward move on Tuesday.

SNWT: 1 Day Chart

After gaining 9% Thursday on news of a new retail store opening, San West Inc. (OTCBB: SNWT) graced investors with another solid piece of news this morning. The stock gained nearly 10% Thursday after hitting an intraday high of $.114. A sustained move past this level would be a very bullish move in our opinion.  This is a  distinct possibility if today’s news is as well received as Thursday’s.

SNWT: 3 Month Chart

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San West Inc. (OTCBB: SNWT) was one of the premier small-cap growth stories of 2009 and is poised for another stellar year in 2010. SNWT skyrocketed from less than $.01 to more than $1.70 ($.35 split adjusted) and has since retraced into the $.14 range where it has found solid support.

SNWT: 5-Day Chart

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