With saving energy and protecting the environment first in the minds of consumers from Boston to Bangkok these days, demand for products capable of facilitating both efforts have reached paramount heights.

As the green movement continues to snowball, human innovation is gracing us all with solutions to a number of our biggest problems. In this edition I’ll give you the 411 on two emerging growth companies with products that are already making the world a better place.

Before I get into fan favorite DCFF, let’s first take a gander at Proton Laboratories (OTC Other: PLBI.PK)

Diet Coffee Inc. (OTCBB: DCFF) announced their financial results for the quarter ended 3/31 today and the results were actually a hair better than I had expected.

Revenues approached $350,000, just about the same as the corresponding quarter of ‘07 when the company was selling a completely different product, not yet the Ionic Bulb. This figure was higher than I expected.

One thing that becomes quite evident rather quickly while examining the recent Q is the need for the company to begin selling direct to consumer as it did in the past. The Walgreens and Amazon contracts are indeed invaluable for a company attempting to nationally launch a household consumer product. However, if the company can in fact begin airing its recently completed infomercial on t.v. and initiate some type of direct response marketing campaign, the higher margin direct sales could begin offsetting often lower retail margins.

All in all, I’m pleasantly surprised by the filing. The $350K in sales, although not monumental, is quite promising since the company’s marketing strategy has not yet come to fruition. The advertisement has been shot, it just needs to be aired on t.v. and the company needs to begin taking orders both online and through, I would guess, a toll-free sales hot line.

This type of effort would also in theory create more of a “push” effect on consumers into affiliated stores such as Walgreens and perhaps create more allure for the Ionic Bulb in other retail organizations.

DCFF gave investors what they wanted with today’s filing: a benchmark to judge future progress. I’ll be watching closely to see how things progress here. The stock gained nearly 20% today after dipping lately potentially on investor concern regarding the late filing. I’ll be curious how much investors are willing to pay for shares in the morning after digesting the filing.

Despite the media’s best effort to barrage and overwhelm the American public with a never-ending onslaught of doom & gloom economic reports, the smart money is speaking and people are listening.

Barton Biggs, known by many as the world’s premier economic prognosticator, recently stated in an interview with Bloomberg that: “The U.S. economy will grow in the second half of 2008, the Standard & Poor’s 500 Index may climb to a record this summer and commodity prices will retreat as much as 30 percent”.

Barton Expects “Bigg” Things From Economy in ‘08

Mr. Biggs, now 75, has enough “street credibility” if you will, to move markets with one swift quote. With three decades of experience as Morgan Stanley’s chief international investment strategist under his belt and a resume that includes running on of the world’s most prestigious hedge funds (Traxis Partners), he knows his stuff when it comes to the global economy.

According to an article that I came across today on Bloomberg, his most recent quotes pertaining to the U.S. economy are as follows: “Companies aren’t expressing “gloom and doom,” and the economy is “not as bad as you would believe from listening to the press and some of the Wall Street commentators,’.

In my opinion, this is a very bullish sign that the worst may in fact be coming to an end. One of the world’s most well-renowned,B. “big picture” economic experts predicts a swift improvement over the next 6-7 months.

Investor Interest Incites High Volume, +100% Run For DCFF Shares

Diet Coffee Inc. (OTCBB: DCFF) has traded more than 70 million shares for gains of more than 100% since 4/14/08.

The company’s message board on InvestorsHub.com has been one of the site’s most active recently and even hit #4 last week. So, if nothing else, investors are becoming both more aware of the company and more willing to pay higher prices for its stock.

Although surely not a “fundamental” play by any stretch of the imagination at this point, DCFF appears to be gaining momentum. The company did recently complete shooting their infomercial, which was identified to me by management as being crucial to the company’s success going forward. Since the IONIC BULB is an “As Seen on TV” - type product, it needs to be “Seen on TV” to achieve its full potential. Now all they need to do is get the thing on the air.

Given the improved sentiment towards DCFF currently being exhibited by investors coupled with the stock’s recent trading activity, things could get very interesting, near-term if the company has any positive news in the pipeline. On the other hand, with quarterly earnings out right around the corner, watch closely as a low revenue could evoke a mass exodus out of the stock.

Challenger Powerboat Files Chapter 7

For those of you that did not know already, Challenger Powerboat Inc. (OTCBB: CPBI) recently filed for relief under Chapter 7 of the United States Bankruptcy Code in the United States Bankruptcy Court for the Eastern District of Missouri.

After watching the company briskly over the past few months, I was pleasantly surprised to see announcements regarding record boat orders and then in turn let down to read the retractions as well as the news of layoffs and bankruptcy that followed. The company assembled a team of executives with proven boating industry success. Apparently, they just did not have it in them to manufacture and ship boats in a lucrative manner. In any event, it appears that one way or another, the public will get more visibility into exactly what transpired here and what led to the company’s demise.

Note to investors: Execute Sports Inc. (OTCBB: EXCS), purchased the Sugar Sand boat line from Challenger back in September. The $5M deal is a major area of concern now I would think with the business unit’s holding company now belly up. If you hold shares of EXCS, now is the time to evaluate the current situation and find out what impact, if any, CPBI’s chapter 7 filing has on your investment.

Net-Net

With big picture investors such as Barton Biggs predicting an economic rally during the second half of 2008 and the Fed reporting that banks are finally significantly tightening lending standards to prevent another credit meltdown, things are certainly looking much brighter than they did just a few short weeks ago.